From consumer trends to AI… Examining changes in the food and restaurant market by 2027 all in one place

An event will be held to examine everything in one place, from changes in consumption in next year's food and restaurant markets to manufacturing and management innovations utilizing artificial intelligence (AI).

The Ministry of Agriculture, Food and Rural Affairs willNovember 4th to 5th, Seoul COEX Conference Room 401The ‘2027 Food & Restaurant Industry Outlook’ will be held.

Marking its 11th year, this event is being held under the theme "Our Today and Future Dining Tables Where Technology and Value Converge." Twelve domestic and international experts will participate to forecast food and dining consumption trends and industry developments, and to discuss corporate management strategies and new growth opportunities.

The main agenda includes the introduction of advanced technologies such as AI, the restructuring of global supply chains, and changes in consumer selection criteria. The first day will focus on the opportunities and risks of the food market and K-food, while the second day will cover changes in dining-out consumption and on-site management strategies.

DAY 01 · November 4

Diagnosis of Opportunities and Threats in the Global Food Market and K-Food

The keynote speech on the first day was by the Japanese food company Glyco.Michelle LeeThe Director of Marketing for the Asia-Pacific region will lead the session. Under the theme "Asia's Next Table: Building Cross-Border Food Brands," global food branding strategies will be introduced.

NextLee SeoyoonAn analyst from Mintel Korea's Insights Team examines the impact of wellness and active lifestyles on the food and beverage industry,Moon Jeong-hoonA professor from the Seoul National University Food Business Lab will present ‘Food Trends 2027’.

In the afternoon, changes in the business environment that domestic food companies must respond to will be the main agenda item.Park Jung-hoA professor at Myongji University examines the opportunities and risks of K-Food amidst the restructuring of geopolitical supply chains, andJeong Young-ilThe Head of the ESG Center at Law Firm Sejong discusses the direction for responding to packaging regulations based on the EU Packaging and Packaging Waste Regulation (PPWR) and implementation guidelines.Ahn Gwang-hyeonThe Vice President for Industry-Academic Cooperation at Kyonggi University introduces the AI-based smart manufacturing innovation strategy.

DAY 02 · November 5

Changes in Dining Out Consumption and Conditions for a Long-Lasting Brand

On the second day, we will examine the criteria consumers use when choosing to dine out and changes in the market structure.Chae Seon-aeThe head of the Macromill Embrain Trend Center will announce dining trends and response strategies for 2027 with the keyword ‘Zero-Point Consumption Era.’Park Hyun-youngThe Director and Representative of the Observatory for Changes in Lifestyle examine the value and role of food in the AI era.

Park Seung-chanThe Director of the China Management Research Institute and a professor at Yongin University discusses the impact of Chinese brands entering the domestic food service market and the approach strategies for K-brands.

In the afternoon, management solutions based on field experience are shared.Sam KimBased on 27 years of experience, the chef discusses the conditions for a dining experience that transcends trends and is loved for a long time, andBae Moon-jinThe CEO of JD Branding presents strategies for securing competitiveness by utilizing AI, data, and branding.Yang Seong-wookThe Marketing CMO of Space Contents Food (SCF) shares the experience gained from operating 50 company-owned stores for three and a half years.

Pre-register via official website or QR code

Participants include professionals in the food and restaurant industries, related organizations, academia, and the media. Those wishing to participate areOfficial websiteYou can pre-register through the ‘Registration’ menu or the QR code at the bottom of the schedule.

Pre-registered participants will receive the food expo held at COEX during the same periodFree admission benefits for ‘Food Week Korea’It is also provided.