Meat Culture & Trends

We take a broad look at the consumption culture and lifestyle surrounding meat, as well as new tastes and trends.

“Dawn of the Era of Hansik 3.0”… The 1st Hansik Day Declares a New Future for K-Food

At the 1st Korean Food Day ceremony in 2026, the government announced the ‘Korean Food 3.0’ vision. At the Korean Food Conference, Bibigo’s global strategy and chefs’ plans for the globalization of Korean food were discussed.

김은희 기자 · 2026.10.26

Meat Culture & Trends

Marinated beef is being pushed off the dining table... The 'land of grilled meat' is turning into the 'land of solo dining'.

Based on three years of OpenSurvey Food Diary data (June 2022–May 2025), changes in seasoned meat consumption were tracked across 20 detailed menu items for four livestock types: beef, pork, chicken, and duck. The conclusion is simple: while spicy seasoned pork and chicken are growing as convenience foods, it was difficult to find beef menu items with growth potential in terms of seasoned meat.

김은희 기자 · 2026.9.30

Meat Culture & Trends

Did plant-based meat really replace meat? ... 96% of purchasing households also bought meat.

Is plant-based meat substitute truly replacing meat as its name suggests? Actual purchasing data from U.S. consumers indicates that the majority of purchases involve buying animal-based meat along with plant-based alternatives.

Editorial Team · 2026.7.14