The ‘2026 Dodram Festa’ will be held from October 29 to November 20.

The ‘Nanrohoe,’ a gathering where people used to sit around a brazier in late autumn to grill and eat meat, is meeting consumers in Bukchon, Seoul. Dodram is organizing a festival to enjoy pork by linking a pop-up store that reinterprets traditional food culture with online discount events.

Dodram (Chairman Park Gwang-wook) announced that it will hold the ‘2026 Dodram Festa’ both online and offline from October 29 to November 20.

Now in its fourth year, this event is designed to expand touchpoints with consumers through pork and allow them to experience Dodram's products and brands in various ways. Activities include an offline pop-up store, a special online discount sale, and a purchase verification event.

The main program of the event, the pop-up store ‘Dodram Nanrohoe,’ will be held from November 6 to 8 at Hwigyeomjae in Bukchon, Seoul. Inspired by the traditional food culture of gathering around a brazier in late autumn to grill meat and share warmth, it combines food, experiences, and sharing.

The on-site program is organized into four themes: ‘Gather Together,’ ‘Enjoy Together,’ ‘Eat Together,’ and ‘Share Together.’ Visitors can explore Dodram’s brand history and products, and participate in giving back through donations. Limited edition merchandise for the pop-up store will also be available.

Online, a special discount event will be held at Dodram Mall and Naver Brand Store from October 29 to November 13. Major items and products featured in Dodram’s original YouTube content ‘Pick Place,’ such as ‘Dodram Han-don Pork Belly (for grilling)’, ‘Charcoal-grilled Grilled Tripe’, and ‘Properly Made Whole Pig’s Trotters,’ will be sold at a discount of up to 45%.

The purchase verification event runs until November 20. To participate, purchase Festa discount items worth 30,000 won or more at Dodram Mall or the Naver Brand Store during the special discount period, and then post a purchase verification on your personal social media with the required hashtags. Prizes will be awarded to participants through a raffle.

Through this Festa, Dodram plans to promote the community values the brand pursues alongside product sales, and provide an opportunity to experience food, culture, and sharing together.

Park Gwang-wook, Chairman of Dodram Cooperative, mentioned the background of Dodram, which started with 13 pig farms joining forces, and stated that the event was prepared to communicate with customers and share joy based on the value of ‘togetherness.’ He added that he hopes consumers will experience Dodram’s products and brands in a friendly manner at this festa.