ON THE FIELD
We cover and report on the changes and corporate movements observed firsthand in the production, processing, and distribution fields.
On-site coverage
1,321 Tons of Korean Pork to Be Released Over ‘100 Days’… Will It Serve as a Supply ‘Buffer’ for Q4?
The follow-up program for ‘2026 Han-don Day’ focuses on generating demand for Han-don across various channels simultaneously in the fourth quarter, rather than being a simple commemorative event. In particular, the consumption volume planned for discount sales from October to December alone amounts to 1,321 tons.
강동현 기자 · 2026.10.5
On-site coverage
‘100 Days Closer with Korean Pork’ Begins… Korean Pork Narrows the Gap with the Public Again
A large banner spanning the front of the event hall at the Grand Hyatt Seoul displayed the slogan, "100 Days of Korea Connected by Han-don." Attendees filling the auditorium held placards featuring the Han-don logo and the number "1001." This year's Han-don Day was designed not as a one-day commemorative ceremony, but as the starting point for a "100-day" journey beginning on October 1st.
김은희 기자 · 2026.10.4
On-site coverage
Run, Eat, and Experience Korean Pork
The ‘2026 Handon Run,’ held at the Hanam Misari Regatta Park in Gyeonggi Province on September 20, concluded with approximately 3,000 participants.
강동현 기자 · 2026.9.26
Global Field Report
The competitiveness of the Japanese meat industry begins with raising people.
Federal Meat Academy, located in Tamamura-cho, Gunma Prefecture, Japan. As the name suggests, it is a school that specializes in teaching meat.
강동현 기자 · 2026.9.24
Global Field Report
From farm to table, the pork business perfected by Japan's Saiboku
This company, which started as a small breeding pig farm in 1946, directly improves breeding pigs, develops specialized feed, and produces its own brand of pork.
강동현 기자 · 2026.9.22
ON THE FIELD
The brand's next strategy confirmed at the new product launch
I have summarized the key remarks made at the press conference.
관리자 · 2026.8.24