Latest Stories
ON THE FIELD
The brand's next strategy confirmed at the new product launch
I have summarized the key remarks made at the press conference.
관리자 · 2026.8.24
Issues & Insights
Increased Supply of Imported Beef, a Variable That Will Determine Price Trends in the Second Half
We forecast the next trends in the domestic market, focusing on supply conditions from the U.S. and Australia and changes in exchange rates.
관리자 · 2026.8.24
Butcher Shop & Restaurant
What's more important than the price of meat is the eye for it.
Meat restaurants are struggling. Customers are reluctant to spend, while the burden of labor and ingredient costs has increased. Raising menu prices is also not easy.
강동현 기자 · 2026.8.22
Opinion
Supply and demand signals to read before price numbers
Column on Reading the Industry
관리자 · 2026.8.20
Opinion
Good deals ultimately create good industries.
Column on Reading the Industry
관리자 · 2026.8.19
Issues & Insights
Value Standards Changing Consumer Choices and the Role of Brands
We analyze how consumer selection criteria are shifting beyond price and quality indicators, along with changes in the field and the market.
관리자 · 2026.8.13
Meat Culture & Trends
Did plant-based meat really replace meat? ... 96% of purchasing households also bought meat.
Is plant-based meat substitute truly replacing meat as its name suggests? Actual purchasing data from U.S. consumers indicates that the majority of purchases involve buying animal-based meat along with plant-based alternatives.
Editorial Team · 2026.7.14